Your website is one of the most important, if not the most important part of marketing your business. Whether your site is there to sell products, services, resources, or provide information, it has to tick all the right boxes or visitors are not going to stay around for long. According to a peer-reviewed article published on Taylor & Francis Online, visitors will form an opinion of your website within 0.05 seconds.

This is a shockingly low amount of time for the average person to visually judge your site and decide if they are going to stay or go. So, if you’re having to make a good impression in less time than it takes to blink, you’re going to need all the help you can with understanding what to do with your website. Or rather, what not to do.