As a home services company, you need to ensure that you aren’t just dealing with repeat customers but with a strong supply of new customers as well. Your marketing needs to be aimed at both the old and new to keep a continuous turnover of work and profit. For home service companies, one of the best ways to reach new customers is by using social media ads, in particular Facebook.

For many years, Facebook has been far more than a platform where previous friends catch up and users upload pictures of their new home, new dog, or a new haircut. With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide and the perfect place for businesses to run ads at their target audience. If you can run an effective campaign on Facebook, you could experience a serious upturn in your bottom line.